Retail Strategy and Analytics by Quantium
R studio + Microsoft PowerPoint
Analyzed customer segmentation and purchasing behavior for Chips to inform the strategic plan while concurrently assessing the impact of new trial layouts. The goal is to provide a data-driven recommendation on whether to roll out the layouts to all stores, optimizing chip sales and customer experience.
What I have achieved:
Completed a job simulation focused on Data Analytics and Commercial Insights for the data science team.
Developed data preparation and customer analytics expertise, utilizing transaction datasets to extract valuable insights and deliver data-driven commercial recommendations.
Extended analytical capabilities to identify benchmark stores for uplift testing on trial store layouts, enabling evidence-based decision-making.
Leveraged acquired data analytics and insights from previous tasks to create comprehensive reports for the Category Manager, facilitating informed strategic decisions and enhancing commercial applications.