Software Skills
MySQL, Tableau, R studio, SAS, Google Analytics, Hubspot, Microsoft Excel, Microsoft PowerPoint, Adobe Photoshop, Adobe Premiere Pro, Adobe Indesign
Resume
click on the icon to download my resume
At Glance
​
- 3+ years of experience in B2B marketing, marketing research, and analytics
- Data-driven marketer proficient in Tableau, SQL, Microsoft Excel, and Microsoft PowerPoint
- Demonstrates exceptional problem-solving skills and excels as a team player, consistently achieving positive results.
Work Experience
November 2023 – Current
Market Research Analyst
ICAWAY
Career coaching services for international students and first-generation immigrants in the US
-
Analyzed customer journey on an online learning platform using Google Analytics 4, leading to actionable insights for website KPIs and user experience enhancement.
-
Conducted 8 focus groups with 41 participants, analyzing qualitative data to identify key market behaviors, and informing strategic marketing decisions.
-
Led over 200 in-depth interviews for primary customer behavior research, providing valuable insights for targeted marketing strategies and customer-centric solutions.
June 2022 – September 2022
B2B Marketing Specialist
Tenger Corp
A remodeling construction company specializes in renovating existing buildings.
-
Created corporate brand guidelines to create a company identity and built a company portfolio website generating 200 monthly viewers
-
Oversaw the strategic allocation of the marketing budget, implementing monthly optimizations to enhance campaign efficiency and maximize performance
-
Developed an intuitive descriptive analytics dashboard to effectively communicate business performance metrics, including sales trends, customer behavior, and market dynamics, enabling senior stakeholders to make informed decisions
-
Key Achievements: Generated sales leads and secured new client contracts worth $65,000 in the first two months with successful online marketing campaigns
February 2017 – July 2019
B2B Marketing Manager
Hera Equipment (Hyundai Construction Equipment)
-
Extracted valuable insights from quarterly and annual market research using syndicated data to gain a competitive advantage
-
Orchestrated product and service bundling strategies, resulting in a notable 13% increase in sales
-
Pioneered a customer loyalty program, elevating the retention rate from 15% to 28% and driving higher customer sales
-
Utilized 13 years of sales data to implement a streamlined CRM system on HubSpot, improving sales lead tracking
-
Introduced a post-purchase customer satisfaction survey system, identifying delivery pain points, improving reliability, and achieving a notable 15% increase in overall customer satisfaction
-
Attended five nationwide and two international (Seoul, Korea and Shanghai, China) exhibitions abroad while increasing quality leads number by 34%
-
Key Achievements: Led the marketing department, reporting directly to senior leadership, strategically leveraging syndicated data for market research, and implementing successful product bundling strategies that boosted annual sales by 12%
Education
2021 - 2023
MBA in Business Analytics Kellstadt Graduate Business School, DePaul University
-
Completed courses in advanced analytics techniques, SQL, R programming, and Data Visualization (Tableau)
-
Advanced in a deep understanding of Business Analytics to gain powerful business insights
-
GPA - 3.75 (graduated with distinction)