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Projects
Retail Strategy and Analytics by Quantium
R studio + Microsoft PowerPoint
Analyzed customer segmentation and purchasing behavior for Chips to inform the strategic plan while concurrently assessing the impact of new trial layouts. The goal is to provide a data-driven recommendation on whether to roll out the layouts to all stores, optimizing chip sales and customer experience.
Social Media Platform Content Data Analysis - Accenture North America
Microsoft Excel (VLOOKUP) + Microsoft PowerPoint
Analyzed over 36.5 million content pieces to identify Social Buzz's top 5 popular content categories, aiding in strategic decision-making for enhanced user engagement and content optimization.
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